Posts Tagged: iphone


26
Jan 10

What time is the Apple announcement on 27 January?

The event begins at 10AM PST on 27 January, 2010.

Hoping all the Apple Tablet rumors come true.


19
Nov 09

Why Apple products sell

The market is flooded with hundreds of laptops and mobile phones, each one claiming to be the latest, the fastest and the most feature rich. Choosing the right one is a difficult thing. Some people would rather prefer to stay out of the chaos and be happy to pay a premium to help them decide what is the best for them.

Apple targets exactly this segment of customers, which by the above description, fall under the “exclusive” category.

Here is Apple’s simple mantra:

1. Make your users feel they have a great product. Obsess over aesthetics or whatever that works.

2. Don’t confuse your customers by giving them too many choices. If you have to give a choice, keep the options easily distinguishable through features like screen size, storage capacity etc.

3. Don’t obsess about hardware specifications. Most users don’t really care how much CPU and RAM they have if their computer is fast enough for their work.

4. Don’t introduce products too quickly. Give your users enough time to boast about their new toy. Nothing works like word of mouth. Let the novelty fade away before you hype up and introduce the “next big thing”. Keep this cycle predictable.

5. Don’t leave any opportunity to bash your opponents. TV ads or whatever that works. People love to hate.

No wonder we call it the decade of Steve Jobs.


4
Sep 09

Apple seeking divine blessings for iPhone 3GS launch in India?

apple-iphone-3gs-indiaRumors of the upcoming iPhone 3GS launch in India might be true this time. The iPhone was supposed to launch in more than 30 countries in the final phase, and it seems that the iPhone is already out in Argentina, Brazil,
Chile, Egypt and Peru.

Going by the latest rumor, the iPhone is set to launch on 19 September 2009 in India. 19 September also happens to be the first day after the end of Sharad (which is considered an inauspicious time for buying) and the first day of Navratri.

Is this a mere coincidence? Or, are Apple/Vodafone/Airtel really seeking divine blessings to boost their sales in India?

Related post:
Top 10 reasons why iPhone 3GS will be a success in India


30
Aug 09

Share iPhone apps with multiple iPhone’s

If you have more than one iPhone or iPod touch, you need not purchase the same app twice to use it on both devices. Here’s a quick How-To from CNET on how to share your apps (and other media) between multiple iPhone’s and iPod Touch’s.

You always wanted this but never knew this was possible, right? I know. ;)


24
Aug 09

Top 10 reasons why iPhone 3GS will be a success in India

1. Just like Nokia phones, we were waiting for iPhone 3G prices to drop. It never happened. Then why wait with 3GS?

2. Apple announced a tentative launch date way back. We’ve all saved up the cash.

3. It has been a year since 3G launch. We were all hoping for an “iPhone killer”. It never happened. iPhone still rules.

4. Old habits die hard. It was hard to digest that Nokia is no more the #1. Today usability is more important for some than features.

5. The iPhone lacked a lot of basic features even a 5k phone had. Apple fixed most of them.

6. Back then, the iPhone was new, un-reviewed and untested. Not many were ready to take the plunge. Not so anymore.

7. We were waiting for “3G” before buying an iPhone 3G. It never happened and it doesn’t seem likely either. The world has already started talking about 4G.

8. We were hoping that the iPhone will also open up to other carriers. Never happened.

9. We’ve seen it, touched it, heard about it. Everything seems so much more familiar.

10. 30k sounded like a lot of money those days. Now, a lot of phones kiss the 30-40k band. It doesn’t seem “that” expensive anymore.

Related post:
Apple seeking divine blessings for iPhone 3GS launch in India?


11
Aug 09

Nokia N97 – Has Nokia played it’s trump card already?

We happened to get a test piece of the recently launched Nokia N97 after attending the Nokia N97 Bloggers Meet at Delhi a few days back. The Nokia N97 arrived at just the right time – I recently did away with my Nokia E90 communicator and was looking forward to my next smart device – And for a change, there were only a few models which I was considering, which included the iPhone 3GS, Nokia N97, Blackberry Bold and a few recent models from Samsung and HTC.

Read the complete review on WebYantra…


12
Aug 08

iPhone Launch in India – Will Nokia survive the hype?

The Hindu reports, “Apple’s iPhone, the touch screen handset that acquired a cult status in the US and other western countries, will be available to Indian mobile users through private telecom operators Bharti Airtel and Vodafone Essar from August 22, giving competitors like Nokia, Samsung and others a run for their money”.

The first part may well be true but the latter is debatable. Is India ready for an iPhone yet? Read the complete article…

Update (20/8/2008): Vodafone has finally made the iPhone prices in India official: Rs. 31,000 for 8GB model and Rs. 36,100 for 16GB model